Over the years one has noticed the explosion of the ‘me generation’ in India. It was forced down our collective throats, this giant screwball of selfishness.
They used to sell jeans and stuff earlier. Then deodorants. Then cars. And now it just doesn’t make sense any more. Everything is about the ‘me’.
So, I don’t care if ‘my’ house is sorted. ‘My’ car is sorted. ‘My’ job is sorted. To hell with the world.
Until exactly that happens. The world becomes a living hell.
You spend hours commuting in bumper to bumper traffic jams. Breathe in a rich mix of noxious fumes. Have small dustbowls of what used to be parks. Open sewers. So much garbage that you don’t see it anymore. A stench that would shake the mortality out of ordinary souls. But you are not ordinary. You are the ‘me’ generation. You said, ‘to hell with the world!’
But a question comes to mind. What if?
What if it we talked not about ‘me’, but ‘us’?
What if we said, I am a part of We.
What if we said, “We need cleaner air!”? That would have taken out all those stupid air conditioner ads that promise ‘healthy’ environments and shoved them up the marketers asses. That would have meant, we need more trees, more parks, less traffic, better public transport, better amenities.
But we don’t think of us as ‘we’.
It’s about me and to hell with the world.
Well, don’t complain then. You asked for it.